In a bold maneuver to steer its television group towards new horizons, Lionsgate has appointed Justin Manfredi as the executive vice president of worldwide TV marketing. Suzy Feldman, a stalwart in the industry, gracefully exits, leaving behind a legacy of successful marketing strategies, including iconic campaigns for Orange is the New Black and Power. This pivotal transition invites fresh energy into the Lionsgate arena.
From Apples to Lionsgate
Coming from the dynamic halls of Apple TV+, Manfredi is no stranger to crafting groundbreaking marketing campaigns. His marketing finesse is credited with magnifying the reach of hits like Ted Lasso and Severance. Now, as he takes charge at Lionsgate, he envisions a digital-first strategy that harmonizes with the fast-paced movement toward AVOD and digital media platforms.
Bridging the Gap in Transition
As Feldman steps down, reflected in her decade of impactful leadership, Manfredi stands ready to bridge the traditional with the innovative. Lionsgate faces a challenging yet exciting digital evolution, looking to capitalize on its established reputation and expand into untouched digital territories.
Meeting the Industry’s Demands
In an industry where creative agility spells success, Manfredi’s diverse experiences across Apple, AMC, and Activision endow him with a rich understanding critical for navigating shifting consumer trends and challenging market dynamics.
A Tribute to Suzy Feldman
Jim Packer, Lionsgate’s president of worldwide television distribution, echoes heartfelt gratitude towards Feldman’s distinguished service, emphasizing her role in not only elevating the studio’s brand but also in forging lasting industry bonds.
Looking Ahead
Lionsgate’s journey doesn’t end here; instead, it unfolds a new chapter that promises thrilling pathways in TV marketing. With Manfredi at the helm, Lionsgate is poised to redefine the narrative by weaving powerful storytelling with innovative marketing techniques.
According to The Hollywood Reporter, Lionsgate is gearing up for a profound season of transformation and opportunity.