Brazil’s banking giants are making bold strides into the future, investing heavily in technology to stay competitive and innovate in customer service. As reported by Febraban, Brazil’s financial institutions are poised to invest a staggering R$47.8 billion in technology by the end of 2025, marking a significant 13% increase from the previous year. This ambitious journey highlights a commitment to embrace the digital age, with a strong focus on areas like artificial intelligence (AI) and cloud computing.
Itaú Unibanco’s Digital Ambitions
Itaú Unibanco, a beacon of innovation, is at the forefront of this digital revolution. By 2028, Itaú hopes to migrate its entire infrastructure to Amazon Web Services (AWS), having already transitioned 70% of its infrastructure. “Itaú Investment Intelligence” was launched in mid-2025 as a cutting-edge AI agent to better serve customer investment inquiries. With over 1,500 ongoing initiatives geared towards automation and data analytics, Itaú’s venture into the tech realm is both ambitious and inspiring. BNamericas
Bradesco’s Drive for Internal Tech Mastery
Emphasizing internal strength, Bradesco is reversing its past outsourcing decisions, with plans to internalize up to 80% of its IT roles. The BIA AI platform, their brainchild, has redefined customer interactions through their app and WhatsApp, boasting over 14 million digital customers. Innovatively harnessing Microsoft and ServiceNow technologies, the bank’s Bridge platform continues to push the boundaries of AI application within their operations.
Santander’s Bold Facelift
Santander Brasil is making transformative moves with its allocation of US$6 billion for digital expansion across Latin America until 2024. Their recent all-inclusive “One App” revolutionizes user experience by consolidating various services. Santander also echoes its competitors with a firm multi-cloud approach, ensuring robust data analysis capabilities through platforms like Databricks.
Banco do Brasil’s Consistent Technological Growth
Banco do Brasil’s tech journey marks an investment of R$42.1 billion since 2016. Emphasizing digital transactions, the bank reports that nine out of ten transactions are now digital. With over 1,400 AI solutions already implemented, Banco do Brasil leverages partnerships with tech giants like AWS and Google Cloud to bolster its hybrid cloud strategy.
In summary, Brazil’s foremost banks are not only players in traditional finance but trailblazers in technological innovation. Their strategies to harness AI, cloud computing, and data analytics are setting a new benchmark in the global banking community.