Erewhon’s latest celebrity smoothie collabs are blurring the line between wellness and stardom. As stars like Travis Scott, Hailey Bieber, and Lori Harvey step into the ever-growing smoothie business, this California-based grocery chain has become a celebrity hotspot, bringing a dash of fame to every sip.
Star-Powered Smoothies
In 2025, Travis Scott, known for his innovative collaborations, introduced the vibrant “Storm Storm Smoothie,” capturing the essence of tropical flavors with dragon fruit and pineapple in honor of his daughter Stormi. According to REVOLT TV, this isn’t just a drink; it’s an experience shaped by Scott’s creative flair.
The Smoothie Queen: Hailey Bieber
Hailey Bieber has established herself as Erewhon’s queen of smoothies with her “Strawberry Skin Glaze Smoothie.” Packed with wellness ingredients like chlorella and collagen, it justifies its nearly $20 price tag and continues to be a bestseller, keeping fans coming back for more.
Tropical Bliss with Tyla
South African singer Tyla’s “Bliss Smoothie” brings tropical flair, combining mango and pineapple. Aptly named after her single “Bliss,” this drink embodies refreshing bliss, perfect for those wanting a taste of summer and beauty benefits in one cup.
Vibrant Health with Winnie Harlow
Bringing Caribbean vibes, Winnie Harlow’s “Island Glow Smoothie” is bright and bold with ingredients like dragon fruit and spirulina. It celebrates her heritage while sharing a nourishing, colorful blend with fans.
Sweet Decadence with The Kid LAROI
With a twist on the traditional, The Kid LAROI’s chocolate-infused “The Girls Smoothie” captures a playful indulgence, combining chocolate almond milk and avocado for a luscious yet healthy treat.
Sleek and Chic: Shay Mitchell’s Blend
Actress Shay Mitchell, ever the trendsetter, brings the “Not Béisic Smoothie,” a concoction of cold brew and green goodness, topped with plant-based eggnog for a festive touch—perfect for health-conscious Angelenos.
Crafting Perfection: Nara Smith
Nara Smith’s “Wellness from Scratch Smoothie” is a testament to her culinary skill, blending oranges and kefir into a health-packed masterpiece, crafted with the flair only a top model can provide.
Glamor with a Cause: Lori Harvey
Ending our list, Lori Harvey’s “Vanilla Matcha Smoothie” champions a cause, supporting BLACK GIRLS ROCK. Its matcha and vanilla blend is not just a drink; it’s a celebration of female empowerment and community spirit.
From playful chocolate mixes to wellness-packed tropical juices, each celebrity blend tells a unique story, leaving consumers buzzing with excitement and tastebuds desiring more. Whether you’re a wellness enthusiast or a celebrity fan, Erewhon’s star-studded menu promises a fusion of flavor and fame.