The annual MIPCOM event has once again brought industry giants together in Cannes, where Lionsgate, Banijay, and Cineflix have celebrated significant strides in unscripted sales, marking a pivotal moment in the television landscape. These big-name studios have locked deals across various continents, proving the enduring appeal of reality and factual content in international markets.
Lionsgate’s Unscripted Riches
Lionsgate’s MIPCOM showcase has been nothing short of impressive, with their unscripted offerings capturing the interest of buyers worldwide. The music documentary Andrea Bocelli: Because I Believe has piqued curiosity in Israel and Croatia, while Married to the Game takes its intriguing concept of soccer stars’ spouses to audiences in Scandinavia, Canada, and New Zealand. Lionsgate has also brought rural charm abroad with Fletchers’ Family Farm, now heading to Germany. These sales underscore Lionsgate’s robust unscripted portfolio that resonates with diverse global audiences.
Cineflix Strikes Gold with Factual Lineup
Not to be outshone, Cineflix Rights has maneuvered its history-packed narratives into international channels, achieving robust sales in the history and adventure genres. The intriguing tales spun in Vanished History and Commando Missions have found homes in territories like Australia, Germany, and South Korea. The allure of Alexander the Great: Legendary Conqueror expands further into CEE regions, Middle Eastern territories, and Scandinavia, reflecting the timeless global appeal of historical storytelling.
Banijay and Talpa Studios Forge New Paths
In a creative collaboration of international proportions, Banijay Asia and Talpa Studios have joined forces, heralding a new era of unscripted formats in India and Thailand. By adapting popular Talpa shows like The Floor and The Quiz with Balls, Banijay aims to resonate with Asian audiences. This strategic move indicates an ever-growing appetite for innovative content in these burgeoning markets.
Fremantle and Viral Nation’s Fresh Formats
Amid the MIPCOM buzz, Fremantle’s partnership with Viral Nation is set to revolutionize the unscripted format with a series of programs led by renowned YouTube creators. This venture is expected to resonate strongly with today’s digitally native audience, showcasing the shifting tides in content creation and consumption.
Electric Entertainment and Strategic Growth
A highlight amidst the MIPCOM dealings is Electric Entertainment’s strategic $20 million boost from Content Partners Capital. This investment ensures continued expansion in the production and distribution arenas, signaling robust growth and affirming the strength of the entertainment market.
MIPCOM 2025 highlights how unscripted and factual storytelling continues to captivate audiences worldwide. The Hollywood Reporter