In an industry where high turnover rates can cripple efficiency, GoldOller Real Estate Investments has embarked on an innovative journey to tackle this persistent problem. How did they manage to reduce employee turnover by a staggering 45% in just a year? Their secret weapon is the power of AI automation, redefining the workplace experience for their teams and enhancing resident interactions.
The Need for Streamlined Technology
Faced with the thorny issue of “tech fatigue,” GoldOller realized the importance of consolidating their technological tools. Their teams previously juggled multiple platforms and applications, which hampered their ability to interact effectively with residents. By adopting the EliseCRM system integrated with EliseAI’s conversational AI, GoldOller has slashed complexity. Now, their staff can devote more time to nurturing both their personal growth and that of residents.
Beyond Retention: Expanding Occupancy and Satisfaction
Adopting AI technology has ripple effects beyond improved retention. Thanks to seamless AI integration, GoldOller not only saw a 47.4% decline in turnover but also experienced a 4% increase in portfolio-wide occupancy rates. Prospective renters now benefit from round-the-clock engagement, responding to queries and booking tours even when the office is closed. It shows how technology can elevate service standards across the board.
Innovative Impacts from a Client’s Perspective
This strategic approach has cultivated an environment where both employees and residents are empowered and satisfied. Ariel Hanson, Director of Operations at GoldOller, emphasizes how crucial this shift has been, not just in occupant engagement but in fostering an environment that values its people. The technological leap has also helped GoldOller stay competitive in today’s fast-paced rental market.
Insights From GoldOller’s Success Story
GoldOller’s proactive stance on embracing technological advancement is an invaluable case study. For those intrigued by their methods and results, their upcoming webinar, “Leveraging AI to Attract & Retain Top Talent with GoldOller Real Estate Investments,” offers an insider’s view. Slated for May 29th at 12 PM EST, this event promises to unravel their comprehensive retention playbook. Register now to learn how you can replicate their success in your organization.
As stated in Multifamily Housing News, GoldOller’s journey stands as a testament to the transformative power of technology in redefining workplace dynamics and enhancing community satisfaction.