In a milestone move announced, AppDirect has acquired Broker Online Exchange (BOX), solidifying its standing as the premier marketplace for business services. This acquisition empowers businesses across industries to seamlessly procure and manage services like energy, cloud, and AI, through a trusted network of expert advisors. According to Gartner, electricity demand is projected to grow 42% by 2035, highlighting the significance of this strategic step.
Legacy of Innovation at AppDirect
AppDirect has continually redefined how businesses access essential services through its expansive network of technology advisors. By integrating BOX’s energy capabilities, it strengthens its portfolio, offering an all-encompassing solution to businesses seeking to optimize their operations. The inclusion of BOX’s My Service Cloud platform, renowned for its support to over 2000 energy brokers, adds a new dimension to AppDirect’s offerings.
The Synergy of AppDirect and BOX
With BOX’s impressive platform that assists energy brokers with instant pricing, contract management, and expansive industry expertise, AppDirect expands the reach of its technology services. Arthur Gruen, CEO of BOX, expressed enthusiasm about the partnership, emphasizing the enhanced value proposition for energy brokers who will now have access to AppDirect’s diverse catalog.
The Vision Behind the Acquisition
Nicolas Desmarais, AppDirect’s Chairman and CEO, envisions a future where infrastructure meets advanced technology. The acquisition brings together energy, cloud, and AI solutions under one roof, setting a new standard for business service marketplaces. He believes that owning the infrastructure that powers technology will be a key differentiator for companies in the evolving business landscape.
An Opportunity for Growth
The deal promises significant benefits for AppDirect and BOX’s clients and partners. As both companies continue to operate their respective brands, they forge a path towards comprehensive service management. The acquisition underscores AppDirect’s strategy to be the one-stop marketplace for businesses, emphasizing its dedication to business leaders and technology advisors alike.
“As stated in App Developer Magazine, A&D Global Advisors LLC/M&A Securities Group Inc. played a pivotal role as exclusive financial advisors in the transaction, ensuring BOX’s distinctive brand identity remains supportive of its market partners.”
This strategic acquisition not only propels AppDirect into a new era of unified business services but also heralds a transformative approach to managing critical business infrastructure, ensuring businesses are well-equipped for the future.